This Saturday (11th November 2017), in the UK it seems it will be unattached women that will be celebrating the occasion as China gets set to mark Singles’ Day.
Mintel’s Single Lifestyles UK 2017 Report reveals that 61% of single females say these are typically happy with their relationship status, compared to 49% of single guys. Overall, it would appear that unattached Brits come in no rush to locate a partner. As much as 70% of singles in britain say they will have not actively attempted to locate a partner within the last few 12 months*, rising to 75% of women.
Today, 42% of Brits describe their relationship status as single**, while 58% state these are typically in a relationship***. Of singles who possess tried to look for a partner into the year* that is last 68% purchased digital methods, like a dating site or app, while 40% have looked to generally meet somebody through friends and 19% have actually attended occasions. Meanwhile, simply 6% have speed-dated.
Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, said:
“It is easy to assume that most singletons are earnestly buying partner; nonetheless, our data implies that this is certainly not even close to always being the truth. Much of this reluctance to look for a partner is attributed to the young increasingly prioritising their education, professions and stability that is financial being in relationships.”
Even though many aren’t actively searching for love, it seems that the solitary life can have its downsides, particularly if it comes down to funds. Simply 36% of singles in britain state they feel financially safe, when compared with 52per cent of those who are in a relationship. Moreover, 29% of singletons include having to pay utility bills among all of their top three life style challenges, while 25% be concerned about having to pay the rent/mortgage.
Societal pressures also prove challenging for several singletons. Over one in three (38%) singles be concerned about being alone, with this particular belief rising among young singletons; 54percent of solitary 18-24s bother about being alone. Plus in the age of social media marketing, Mintel research finds that 33% of singles state than it is that they feel under pressure to make their life appear more fulfilled.
Mintel research also highlights that for many people being in a relationship stays a symbol of readiness. Certainly, 54% of singles say they’re not where they have been likely to be in life at what their age is, and 25% think their peers are more grown up than they’re.
“While attitudes towards marriage and relationships could have be liberal, here remains a societal focus on being partnered up and a feeling of obligation to be in a relationship. For marketers, this paves the way in which for campaigns that counter this idea, and rather focus on the features of being single. From a commercial viewpoint, there is also scope for retailers in the united kingdom to consider capitalising in the increasingly popular Chinese festival-cum-ecommerce occasion Singles’ Day, occurring on 11th November.” Jack adds.
Finally, it appears that those in relationships or that are hitched are more confident doing korean brides at https://koreandating.org/ solamente activities than singletons. While 73% of those in relationships state they feel notably or very confident going to the cinema or theater by themselves, this falls to just 68% of singles. Also, 61% of connected Brits say they’re confident eating at restaurants in a restaurant alone, when compared with 56% of singles.
“Singles’ reduced confidence in solamente tasks could mirror the perception that these forms of activities are merely ideal for doing either as being a few or as part of friends. For leisure brands in specific, this underlines the opportunity to create promotions that will help to reduce the stigma surrounding doing activities such as going out for dinner, or going to the cinema alone, reframing these activities as offering valuable ‘me time’.” Jack concludes.
*12 months to 2017 july
**Single, separated, divorced or otherwise not cohabiting
***Married, in a partnership that is civil living as hitched